How to use Search Engine Optimization keywords’data in Adwords

Export all of your Adwords keywords Export 1000 of the Analytics keywords Create 3 columns in Excel, in the following way:   ADWORDS ANALYTICS OVERLAP/MISSING Keyword 1 Keyword 3 Keyword 2 Keyword 8 Keyword 3 Keyword 2 Keyword 4 Keyword 10   In overlap column, create a VLOOKUP formula using the following values:    …

Leverage audiences for insights with Audience Insights Report

As a search specialist who needs to co-operate with external agencies focused on display OR as a display advertiser who has to integrate search insights to achieve a better understanding of the target audience, there is a step that many of the marketeers sometimes skip. What is Audience insights report and how can we benefit from…

The impact of paid search visibility on Brand Awareness.

  I want to dedicate this post to all the advertisers out there struggling to understand the meaning of search beyond direct response actions or lower funnel conversions. For those of you that found means of using search further up the funnel, I feel for you my peeps. In 2013, Google and Ipsos MediaCT conducted 61…

GOOGLE’S ANNOUNCEMENT & BIG CHANGES!

Everything happened at Google Performance Summit in San Francisco. The big news about increasing revenues in the advertising world didn’t pass by Google and the company got a massive come back that brings design and functionality changes for both Adwords and Analytics that might stir the water just enough. It is well known now that…

Mobile Targeting lifts me up, bad data brings me down

Once upon time there were these strange marketeers struggling to deliver message at the right time. Then the evil queen Mobile came along and now poor marketeers struggle to reach consumers on multiple devices, across multiple through different types of context and behaviour. And all of this in the name of the glorious fame for being Data…

Instagram analitycs finally becoming available

Ok guys, that’s pretty big news! After years of posting content into the oblivion or what I like to call “the void” – this dark matter of Instagram where no data exists and no engagement is being tracked, finally reveals more details about what we do and why we should do it. Let’s start with…

More Video Ads on Facebook’s Mobile Audience Network

Let’s first start with some history: Audience network was introduced 2 years ago at a conference as a way for game publishers to drive downloads, meaning direct response ads were the primary focus of the network. Starting as an app space and later on expanded to include the whole mobile web, Audience network is under a…

Countdown ads on Google rushing the users to take action. NOW!

Step-by-step guide Countdown ads on Google are an easy way to make the slightly boring text ads more dynamic showing the time before a sale ends or any other type of discount that the user has to quickly take advantage of. Besides that, we know how well exclusivity work online as well as offline. You…