Everything happened at Google Performance Summit in San Francisco. The big news about increasing revenues in the advertising world didn’t pass by Google and the company got a massive come back that brings design and functionality changes for both Adwords and Analytics that might stir the water just enough.

It is well known now that the VP of Ads and Commerce at Google will focus on mobile and local search.

You can find below what are the main Google changes that will come live in the upcoming months even though there aren’t really any exact dates. So let’s get started:


1.Local searches  – Google will introduce new ad formats to Google Maps and the company comes up with more “branded and customized experiences” for marketers to Google Maps. These new formats are called “promoted pins” (promoted locations) which means that the users will be able to see pins along their route.



2.Redesign of Adwords. Nothing to add here, no dates are being confirmed and no mockups shown. Anyway. The purpose is to address a number of issues after the last redesign back then in 2008 when I was still not


3. Individual device Bid Adjustment finally becomes available – desktop, mobile or tablet. Since for many advertisers, this felt like going back to medieval times, it came out so refreshing to be able to scale mobile without necessarily involving desktop. I can finally adjust the bids for one of the clients with audience with excessive table consumption. On top of that, the adjustments could go up to 900% which translates in me going crazy with the spendings. Nah, just kidding. As one of my colleagues says: “Hello, I am here to spend”.


4. More characters  in the ad text – instead of two lines with 35 characters each, we’ll now be able to use one consolidated 80 character line. Again, I am going nuts. Here, my fellow advertisers, here is where your real creativity can shine. Read more here.



5. Similar audiences for search – Based on your existing remarketing audiences you can find new consumers who have shared interests with that audience. Read more here.



6. Create real-time reports in Google Drive and then use your digital assistant in Analytics to ask questions and get the answers straight away.




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