How to use Search Engine Optimization keywords’data in Adwords

Export all of your Adwords keywords Export 1000 of the Analytics keywords Create 3 columns in Excel, in the following way:   ADWORDS ANALYTICS OVERLAP/MISSING Keyword 1 Keyword 3 Keyword 2 Keyword 8 Keyword 3 Keyword 2 Keyword 4 Keyword 10   In overlap column, create a VLOOKUP formula using the following values:    …

Leverage audiences for insights with Audience Insights Report

As a search specialist who needs to co-operate with external agencies focused on display OR as a display advertiser who has to integrate search insights to achieve a better understanding of the target audience, there is a step that many of the marketeers sometimes skip. What is Audience insights report and how canw e benefit from…

The impact of paid search visibility on Brand Awareness.

  I want to dedicate this post to all the advertisers out there struggling to understand the meaning of search beyond direct response actions or lower funnel conversions. For those of you that found means of using search further up the funnel, I feel for you my peeps. In 2013, Google and Ipsos MediaCT conducted 61…

GOOGLE’S ANNOUNCEMENT & BIG CHANGES!

Everything happened at Google Performance Summit in San Francisco. The big news about increasing revenues in the advertising world didn’t pass by Google and the company got a massive come back that brings design and functionality changes for both Adwords and Analytics that might stir the water just enough. It is well known now that…

NEW EMOJIS RELEASE YAAY

New emojis will be added to our Facebook messengers starting from June 21st onwards and for both systems: Android and iOS.     Avocados, gorillaz, ducks and what not..Finally I will get the chance to describe my emotional intensity when I hear a group of drunk women in a bar (Ducks) and have my daily afternoon…

Wieden + Kennedy are doing such great job with their Finish work – a 360-degree zoom lens presenting six really tiny kitchen spaces to show us how to take advantage of smaller spaces and turn them into cute, cozy environments where everything fits more naturally. To achieve that, the company creates a digital platform showcasing an immersive 360…

Microsoft will acquire Linkedin for $26.2 Billion

For Microsoft, this is the biggest acquisition in the history of the company and it’s considered as a way to freshen it up a bit after it was recently left behind the technology trends. According to the Chief Executive Satya Nadella’s, the deal will open new horizons for Microsoft’s Office suite as well as LinkedIn. What does the acquisition mean…

Mobile Targeting lifts me up, bad data brings me down

Once upon time there were these strange marketeers struggling to deliver message at the right time. Then the evil queen Mobile came along and now poor marketeers struggle to reach consumers on multiple devices, across multiple through different types of context and behaviour. And all of this in the name of the glorious fame for being Data…

Instagram analitycs finally becoming available

Ok guys, that’s pretty big news! After years of posting content into the oblivion or what I like to call “the void” – this dark matter of Instagram where no data exists and no engagement is being tracked, finally reveals more details about what we do and why we should do it. Let’s start with…

More Video Ads on Facebook’s Mobile Audience Network

Let’s first start with some history: Audience network was introduced 2 years ago at a conference as a way for game publishers to drive downloads, meaning direct response ads were the primary focus of the network. Starting as an app space and later on expanded to include the whole mobile web, Audience network is under a…

Image science got me talking

According to Mary Meeker’s Annual Trends Report the Internet users are sharing 1.8 billion photos a day. OK!! What does that mean? Artificial Intelligence is growing fast, there is no doubt, but what is that next big thing that will disrupt how digital marketing works. It is actually called computer vision a.k.a. the image science a.k.a. visual…